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Vision & Mission

As a member of AFZ Group of Companies, we believe, being a responsible corporate citizen, it is not only to do the right thing, but also to do the right thing’s right, for our business.


Our Vision

Our vision is to be the world's premier consumer products’ company focused on convenient foods and beverages.

Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholder value by making AF Industries Sdn. Bhd. a truly sustainable company.


Our Mission

We dedicated  to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which area we operates.



Performance with Purpose

At AF Industries Sdn. Bhd., we are committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.

Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.

Our Values & Philosophy 

Our Values & Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.